Kimberlee Weaver, assistant professor of marketing in the Pamplin College of Business, is the lead author on a study that is looking at how people, in personal and professional ways, inadvertently dilute the message they seek to convey by attempts to strengthen it.
Related reading: Study offers insight on effective ways to present information
Link: Audio: Inside Virginia Tech - Less is more (MP3 | 928KB)
Inside Virginia Tech is a radio series that is broadcast on the Virginia Tech IMG Sports Network during football games. Each piece gives an inside look at Virginia Tech.